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The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We’d love to hear from you.

Did Heuberger Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Heuberger Subaru dedicated locally to the Love Promise?

We have a long standing commitment to the community and the various organizations that help keep the Colorado Springs community growing strong. We support organizations such as: The Trails and Open Spaces Coalition, The Humane Society of The Pikes Peak Region, Lucky Dog Rescue, UpADowna, The Triple Crown of Running, Really Outrageous Adventure Race, FiBArk, Territory Days, Walk-Run-Ride For Heroes, Bear Creek Dog Park, El Paso County Parks and Recreation, Fox Run Dog Park, Air Force Falcons and many more wonderful organizations and events.

  • Humane Society of the Pikes Peak Region|Lucky Dog Rescue|Teller County Regional Animal Shelter
  • Youth Sports|Bear Creek and Fox Run Dog Parks
  • UpADowna|Chicks Climbing and Skiing
  • Trails and Open Spaces Coalition|FiBArk|Rocky Mountain Field Institute
  • Triple Crown of Running|Starlight Spectacular

Love Promise Stories from Heuberger Subaru

Subaru and Heuberger Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Survived a Semi Impact

Over the holidays, I traveled to Michigan from Colorado to see family in my fiancé's Subaru Crosstrek with my sweet pup, Mabel. A drive taken a dozen times turned into a nightmare when we were caught in the beginning of winter storm Elliott in the middle of Nebraska on I-80. Clear roads quickly turned into a white out and standstill on the highway and within seconds of stopping and turning on the hazard lights, we were rear-ended by a semi-truck. With a completely smashed rear of a car, we were left stranded (but physically ok) in Nebraska where the car was ultimately towed. About a week later, we were able to drive the impacted car back to Colorado to deal with the aftermath. Beyond thankful, myself and my dog were not harmed in this accident. Many thanks to the safety features of our Subaru that helped us live to tell the tale. While we are still struggling with insurance claims and obtaining a police report, we are happy everyone involved was safe.

Doggy Day Out!

Did someone say Doggy Day Out?! TCRAS is a 501(c)(3) small rural mountain shelter, and our mission is “Fostering Hope & New Beginnings.” Paramount to our mission is providing the 5 freedoms, one of which is the freedom to exhibit normal behavior. A kennel environment is not normal; it has the potential to be stressful, loud, chaotic and is the perfect recipe for a dog to either escalate unwanted behavior or completely shut down. We believe in enrichment both in and out of the shelter and our Doggy Day Out program has been a game changer! Doggy Day Out provides vacationers and our community members an opportunity to take a dog out for the day. Our shelter guests enjoy hikes on our amazing trail system, lunch on a restaurant patio, cuddling on a couch, romping in a backyard and most importantly, having the freedom to be a dog. This program is mutually beneficial as we have participants who may work long hours, travel for work, or live where they are not able to have a dog. Doggy Day Out gives them the opportunity to enjoy the companionship of a dog for a day and it also gives TCRAS staff an opportunity to learn more about our dogs when they are away from a stressful shelter environment. Doggy Day Out has reduced length of stay and has helped our shelter guests find homes once their true personality is shown away from the shelter. TCRAS knows that our shelter guests are amazing, the videos and photos shared of Doggy Day Out via social media allow their personalities to shine, and our thousands of followers watch and share these posts far and wide. We’ve even had a family drive from California to adopt a dog from a Doggy Day Out post! Heuberger Subaru’s belief and support of TCRAS for 5+ years has been instrumental in elevating our exposure. Providing monetary donations and on-site adoption fairs through Subaru Loves Pets and the Subaru Share the Love Event allowed TCRAS to increase the number of programs we are able to offer our shelter guests and community. Heuberger has also stepped up to be one of our most dedicated volunteers for Doggy Day Out. Several Heuberger employees participate in Doggy Day Out, volunteering approximately 40 hours since November 2022. Their dedication to helping our guests find their new beginning through their amazing social media posts and reels has been priceless. To have this partnership with Heuberger along with their tremendous following on social media enlarges our circle of supporters and potential adopters. Witnessing the Heuberger staff utilize their day off to make a dog’s day shows that the culture of giving back is promoted and supported. As a past Hometown Charity for the Subaru Share the Love Event, Heuberger donated $92,000 and $62,000 respectively which is equal to what our entire operating budget was years ago! As the 2022 Hometown Charity, we don’t yet know the impact of this campaign, but can only guess it’s another game changer for TCRAS. This investment in our mission will allow us to research the potential of an offsite adoption and training facility which will not only provide an opportunity to showcase more of our shelter guests but provide the community with the necessary training classes to help pets stay in homes and out of shelters. The vast majority of dogs and cats surrendered to shelters are due to behavior or medical issues and TCRAS believes in providing the resources to prevent surrendering or abandoning their pets. We could have only dreamed of the possibility of a training facility years ago. In addition to the monetary donations, on-site adoption fairs and staff volunteer time, Heuberger led a food / toy drive for TCRAS which they kicked off with a $800 donation of enrichment items for the shelter. Heuberger collected: 80 plus dog and cat enrichment toys, 80 pounds cat litter, 400 pounds of dog food, 100 pounds of cat food, kitten replacement milk, paper towels, toilet paper, half case of bleach, 30 pounds of dog treats, large box of puppy pads. Heuberger offered their Chewbaru toys for every donation of at least $20 and that campaign alone brought in an additional $2000 for TCRAS! This donation drive is significant for a small shelter like TCRAS as these items will provide enrichment, healthy food, cleaning supplies, and necessary items to care for our neonates for many months! Heuberger has repeatedly shown that encouraging employee and customer engagement to support non-profits is an important element of their community commitment. It has made a measurable difference in shelter pets' lives and we are forever grateful.

Heuberger Subaru/Blues on the Mesa

Heuberger Subaru is a huge supporter of events in Colorado Springs, and we appreciate them. For the past two years, Heuberger Subaru has supported the festival, Blues On The Mesa with sponsorship. Thank you! Any community event needs the backing of the community. Heuberger does a great job of this! And it was fun to see Alex with the signed, logoed guitar.

Heuberger Subaru and the Pikes Peak APEX

The Pikes Peak APEX is Colorado Front Range's highest profile mountain bike race and Heuberger has been with us since the beginning as a Founding Partner. 2023 was the third year of the event and Heuberger was not only there to show off their cars, they drove their all-wheel drive vehicles out to South Temple Canyon, south of Canon City to support the riders in one of the most remote areas on the course. Riders were pretty excited when they came across the food and drink oasis that Heuberger had set up after they were almost 30 miles into their ride. Thanks to Heuberger for loading up the all-wheel drives and bringing support and love to the riders!

Amazing Community Support

A Music Company Inc. and Blues on the Mesa value our relationship with Heuberger Subaru. Heuberger has sponsored our festival for the past two years and we say thank you so very much. The support enabled us to have a higher caliber of talent for Blues on the Mesa. A festival can not happen without community support. Heuberger comes out to the festival with a car that folks can check out as well as a fun blowup couch. It makes a nice and inviting presentation. Their support of programs in our community is amazing and allows us to have diverse programs throughout the year. We are proud to be associated with Heuberger Subaru and look forward to a long relationship. Thank you for all your community support.

Heuberger Supports Young Athletes

Mountain biking teaches young athletes they they are in control of their performance and results in a way that traditional sports often can't. Athletes decide if they race, and ultimately it's up to them how they perform. The culture is fun, healthy and this sport provides a wonderful introduction to a thriving, adventurous and positive community. We are grateful for Heuberger Motors belief in our vision for building durable, happy junior athletes. Their contribution aids in the purchase of team tents and other equipment needed for races. Thanks, Heuberger!

Pikes Peak Marathon Support

Heuberger has always supported our organization and our races. This year they provided two cars to transport the top three male runners and top three female runners off the summit after the Pikes Peak Ascent. The runners love it, it gives them the VIP treatment they deserve. We couldn't provide that without Heuberger.

The Starlight Spectacular Returns Thanks to Heuberger Subaru

The Trails and Open Space Coalition organizes an annual fundraiser called the Starlight Spectacular. This is a legacy community event that the people of Colorado Springs look forward to every summer. After 25 years, the event hit a rough patch because of the COVID-19 pandemic and missed two years. In 2022, TOSC was ready to reboot the event as a walk/run/bike event all in the Garden of the Gods Park. In order for this to happen, TOSC needed sponsors to help. With a totally new model for the event, Heuberger not only came back on as a title sponsor, but came in a higher amount than in previous years. This extra money helped TOSC cover costs that ballooned since the last Starlight in 2019. Heuberger's presence as a sponsor gave the event the backing it needed to attract other sponsors and attention that was needed to be successful. The event took place on August 13th, 2022 and over 850 people showed up. Most of them were dressed in lights and glow sticks on a beautiful night in the Garden of the Gods Park for a 5k run, walk or bike ride. This support of the Starlight Spectacular will help fund TOSC's advocacy efforts and will help fund the organization's mission of educating and advocating for a network of interconnected trails and parks in the Pikes Peak region. Heuberger's support will help more people get outdoors and live healthier lives. THANKS HEUBERGER!

Victory Service Dogs Annual Golf Tournament

Heuberger Subaru was the hole-in-one sponsor for the 2nd annual Victory Service Dogs Golf Tournament in Colorado springs. Golfers at this year's tournament enjoyed the challenge of aiming for a hole-in-one for a chance to win a 2022 Subaru Outback Wilderness Edition, donated by Heuberger Subaru. Overall, the event had 20 teams of golfers participate and raised approximately $10,000 towards Victory Service Dogs' mission. Thanks to the support of sponsors like Heuberger Subaru, VSD can continue to provide service dog resources and training to the veterans, first responders, and children in our community that need our support.

Balls of Furry

Sometimes, it’s the little things that make a big difference. Heuberger Subaru had a couple... hundred... ping pong balls leftover from an event and kindly thought of the shelter cats. Understanding the shelter environment is stressful for animals, HSPPR offers in-kennel enrichment... cubbies to hide in, toys to play with, and treats to nosh on... to promote good physical and mental health for cats during their shelter stay. Reducing stress with appropriate stimuli prevents unwanted behaviors and helps cats put their best paw forward for adopters. The ping pong balls have been a purr-fect enrichment tool to keep cats happy and healthy during their shelter stay. The cats are having... well... a BALL... with these little things making a big difference, thanks to Heuberger Subaru! Heuberger Subaru loves pets, and HSPPR loves Heuberger Subaru... and cats love ping pong balls!

Sourcing Emergency Van to Rescue Dogs from Fire

Last month the fire danger on the prairie outside of Colorado Springs grew extreme almost overnight. Fires were popping up everywhere and spreading fast due to relentless 60-mile-an- hour winds. We at The Old Mutt Hut, a rest-of-their-lives sanctuary for dogs who wind up homeless in their elder years, were scared. What if we had to evacuate these sweet old things? Most are big dogs, including a bloodhound and a Norwegian elkhound, and the 12 of them simply would not fit into the live-in caregiver's SUV. The sanctuary is in a rural area 45 minutes from Colorado Springs and none of us would be able to get there from town in time to help, especially during an evacuation emergency when roads are blocked to vehicles. We needed an evacuation van. We put out the word on our Facebook page, hoping that someone could provide some clues as to where to find such a vehicle, in extremely short supply right now, that would be at a reasonable price for a small nonprofit. There were some leads, but all turned out to be dead ends. The fires continued. Our concern escalated. Then one of our Facebook followers, a woman named Natasha, wrote to say she's a horse riding pal of Sherri Heuberger, a known animal lover, and asked if I'd like her to present our plight to Sherri. Yes. Please. Within hours Sherri was in contact with us, collecting information about exactly what we were looking for. She said she'd put her buyer, Bobby, on the search, and if such a van was available anywhere he'd acquire it and bring it in, and she'd sell it to us for her cost, knowing that money is always tight for a small nonprofit. Less than 24 hours later we got the call: The van had been found, it would be brought in ASAP, and we could see it in a couple of days. "There is no obligation to you," Sherri said. "If it's not what you need, you just tell us and we'll put it on the lot. And we'll keep looking for something that will work for you." As it turned out the van was perfect. Sold! Heuberger gave us the generous parting gift of 4 new tires and we drove it away, still reeling in amazement over the collective efforts of people we had hadn't met before circumstance and luck tossed us together. That evening, we loaded crates into our perfect van, and now we are certain if there are nearby fires (which are continuing to flare up regularly throughout the county) we can, in 16 minutes, get every dog loaded and driven to safety. We are so grateful for the energy and generosity Heuberger offered our oldies. We've made new friends born of an emergency situation and their generous spirit. Sharon Peters, co-founder

Heuberger Subaru Lights Up Custer County

Heuberger Subaru’s Love Promise Lights Up Custer County Colorado Heuberger Subaru delivers so much more than a great ride. Heuberger sets the example for Subaru’s “Share the Love Promise.” Heuberger Service Manager, Cole Collins, was making a drive from Heuberger Subaru in Colorado Springs to Westcliffe, Colorado when he came upon a first responder helping a citizen on the roadside. Collins’ immediate concern was for the safety of the officer whom he could barely see on the dark and winding roadside. Collins noted that Custer County Colorado is an International Dark Sky Community, meaning there is only ambient light along the roadways, which can be extremely dangerous for citizens and first responders. After much research Collins decided to reach deep into his own pocket to purchase some personal body lights for the county’s emergency responders. Upon hearing how their service manager had once again “Shared the Love” in a local community; and further recognizing the deep need and benefit of each emergency responder in Custer County having his/her own personal body light, dealership owners Gunnar and Sherri Heuberger, stepped up Subaru’s Love Promise to purchase a safety light for each and every Custer County emergency responder. On November 3, 2021, Heuberger Subaru’s Cole Collins and Alex Gauthier traveled again to Westcliffe with a Subaru full of BBQ and Guardian Angel Safely Lights to present to the county’s emergency responders. Commissioner Kevin Day was present and expressed his gratitude to Heuberger Subaru for providing another way to protect those serving with Custer County’s EMS, Sheriff’s Office, and Fire Districts. More than one hundred responders and community members joined Heuberger Subaru at the Wet Mountain Fire District station to feel the Love. Cole Collins presented each emergency responder with a personal safety light for use while they are serving and protecting others. Custer County Sheriff, Shannon Byerly, explained that the Guardian Angel lights presented by Cole and Alex will be carried on vests or other personal gear and provide drivers with advanced warning when they are approaching a traffic incident or other situation where responders on are on the roadway. Byerly expressed sincere gratitude to Cole, Alex and Heuberger Subaru “for their generous donation to our safety and visibility while we respond to county emergencies.” WMFPD Chief Matt Nolting added, “We are grateful to have the support of Heuberger Subaru and another layer of safety for our team.” Custer County is proud to have residents like Cole Collins who desire to protect those who help to protect others. After enjoying the barbecue dinner from Heuberger the responders were entertained by learning how to operate their new safety lights. Thank you Heuberger Subaru for keeping the promise and “Sharing the Love” with Custer County’s first responders.

The Pikes Peak APEX is supported by Heuberger

The Pikes Peak APEX continues to be the highest profile mountain bike event on the front range of Colorado, and Heuberger Subaru has been there since the beginning. As a Founding Partner, Heuberger has not only financially supported our non-profit event but supports each and every participant with their Subaru Support Team. Each day of the four-day challenge, the Subaru Support riders hang out in critical spots on on the course and ride along with the riders to supply an extra inner tube, a snack, or just some words of encouragement as riders try to finish this bucket-list event. Thank you Heuberger and the the cyclists that help as support crew for making this year's event the best yet!

El Paso County Parks

We are stronger and better, together. Partnership with Heuberger Subaru has helped sustain, expand, and innovate programs and recreation at parks, open spaces, and trails within El Paso County. El Paso County Parks encompasses over 8,000 acres of parks and open space, 130 miles of trails, two award winning nature centers, and over 1,000 environmental education programs. Parks staff, volunteers, and partners work diligently year-round to ensure we provide opportunities to explore, engage, and celebrate in our County Park system. During an unprecedented year of challenges for our community we are proud to offer citizens the opportunity to freely adventure and provide safe connections with nature. 2021 marks the 50th anniversary for El Paso County Parks. Our mission for the 50th anniversary celebration is to bring greater awareness, understanding, and appreciation for the resources our County naturally has. We are dedicated to building the legacy of El Paso County Parks and being mindful of our responsibility to be stewards of the resources and lands that have been entrusted to us. Partnership with Heuberger has been integral to the success of our mission. The intentionality in which Heuberger Subaru has partnered with El Paso County Parks has allowed us to provide sustainable resources to the community to share the love for our wonderful county and our unique and treasured Bear Creek Dog Park, Fox Run Dog Park and Nature Centers.

Scoop the Poop Partnership

Our organization, the Trails and Open Space Coalition (TOSC), is our community's advocate for our local trails, parks and open spaces. One of the biggest complaints we hear from our trail users is about the dog waste left on our trails. This year, we partnered with Heuberger Subaru to host an event aimed at removing dog waste from six of our most popular open spaces. On May 8, TOSC and Heuberger staff set up stations at Blodgett Open Space, Bear Creek, Yucca Flats in Palmer Park, Red Rocks Open Space, Stratton Open Space, and Ute Valley and distributed dog waste bags, asking trail users to pick up any waste they encountered during their hike. At the end of the event, nearly 150 trail users cleared over 135 pounds of waste from the trails. Additionally, TOSC and Heuberger staff were able to speak with over 750 individuals about the harms of leaving dog waste in our open spaces. Trail users, park rangers and outdoor advocates all expressed their appreciation for the initiative and have asked for it to be duplicated.

Victory Loves Heuberger Subaru!

Victory Service Dogs is a Colorado Springs 501(C)(3) organization. Since 2015, our mission has been to serve our local disabled veterans and first responders by providing free, customized service dog training. As a small organization that had grown purely by word of mouth, we were absolutely floored to have been singled out by Heuberger Subaru. In 2020, we were selected as the local charity of choice for Share the Love (which happened to raise the largest donation we've ever received). From this initial connection with Heuberger, they have gone on to sponsor one of our graduation events as well as, most recently, our Inaugural Victory Service Dogs Charity Golf Tournament this past summer to honor the launch of our brand new children's program, VictoryKids. This event was integral to growing our donor base and making business connections with individuals we never would have met previously. We raised over $20,000 from this tournament which fully funded 2 children through our VictoryKids program! In total, the funds they have raised and donated to us have made a tangible difference - we have been able to fully fund 9 veteran service dog teams and provide a full scholarship to 3 children! We are deeply grateful for the relationship forged with Heuberger and for their trust in our organization. We wouldn't be where we are now without them.

The perfect partner!

Heuberger has been a long-time partner of Pikes Peak Marathon, Inc. They have been involved in all of our races: Garden of the Gods 10-Mile & 10K, Barr Trail Mountain Race, Pikes Peak Ascent, and Pikes Peak Marathon. As larger races in Colorado, we are increasingly conscious of our environmental footprint. We actively work to reduce trash and keep our favorite mountain, and our favorite trails, pristine. We are deeply involved with Trails and Open Space Coalition and El Paso County Search and Rescue. Our world-renowned races attract runners from all over the United States and Internationally. We drive economic impact throughout the summer, exposing thousands of people to the wonders Colorado Springs and Manitou Springs have to offer. We couldn't do any of that without the support of our partners like Heuberger. Each year they have gone above and beyond to support our races, from creating Team Marmot and organizing a large group of volunteers to providing lead vehicles and chauffeuring winners off the mountain. Heuberger has always gone above and beyond, providing a presence that not only strengthens our brand, but highlights what we can do together.

Mr. Punkin's New Beginning

Teller County Regional Animal Shelter (TCRAS) is a small rural mountain shelter sitting at the north base of America’s Mountain, Pikes Peak. Rural shelters don’t often have the opportunity to partner with a large organization that shares our mission of “Fostering Hope & New Beginnings.” This partnership has provided our shelter guests with the generous support necessary to receive extensive medical care via our Mighty Medical Fund. Heuberger Subaru has been a valued partner through Share the Love and Subaru Loves Pets/Make a Dogs Day opportunities and that partnership has changed the trajectory of our little shelter in Divide while improving the lives of our shelter guests. Paramount to our mission is the freedom from pain, injury and disease and our Mighty Medical Fund provides extensive medical care above routine spay and neuter. Mr. Punkin came to TCRAS as an injured stray via Teller County Animal Control. It became clear that Mr. Punkin was a victim of animal cruelty with visible scars and open wounds on his muzzle and missing tissue on each side of his mouth. It appeared to be a result of tying his muzzle shut for extended periods of time. Even though he had clearly suffered abuse, his sweet disposition was immediately apparent as he enjoyed being held in the arms of staff. Mr. Punkin required extensive medical care to heal his physical wounds and the loving hands of our staff to learn he was finally safe. Mr. Punkin was unable to attend Make a Dogs Day, but his social media presence prior to our event with Heuberger gained him a loyal following and a long list of potential families wanting to give this sweet boy a new beginning. He found his forever people, is now known as Jack, and keeps in touch with his many fans via his very own Instagram page! Without the generous support of Heuberger, our small shelter would not have the opportunity to save as many lives and offer the medical care our shelter guests need and deserve.

Heuberger Subaru Partners in the Park

Part of El Paso County's mission for Parks is to provide responsible resource management for regional parks, trails, open spaces and nature centers. We have experienced a continued surge in usage this year and are depending on community partnerships like the one we have with Heuberger Subaru to fill the gaps. Heuberger Subaru has played a significant role in supporting Bear Creek and Fox Run Dog Parks. Through their partnership we have added new fencing, new lighting and resurfacing in our parking areas, improved ADA parking stalls, created a second entrance gate and continue to provide waste containers for bag distribution. Heuberger Subaru also supports our Nature Centers which hosted our first virtual fundraiser this year that literally kept our doors open for the summer during this challenging time. Heuberger Subaru’s continued support keeps some of our community’s most loved treasures well maintained and accessible to the public. Our outdoor community is thriving, and our children are still learning about their environment. We are grateful for your support, you are our “Love Story”. Thank you!

Good luck for a black cat on Friday the 13th

Who says black cats and Friday the 13th are unlucky? Sprite, a 4-year-old stray cat, knows those silly superstitions just aren’t true. But his story didn’t start off very lucky. Sprite arrived at Humane Society of the Pikes Peak Region as one sick kitty. Veterinary staff quickly diagnosed him with an upper respiratory infection and immediately started treatment. As he recovered, staff and volunteers diligently searched lost reports made through HSPPR’s website, Craigslist, and Facebook with, you guessed it, no luck. But thanks to Heuberger Subaru and their Share the Love fundraising event, Sprite’s luck would soon change. After a few weeks of treatment and recovery, Sprite was healthy and ready to find a new home. One Friday the 13th was Sprite’s lucky day when he visited Heuberger Subaru during their Share the Love fundraising event and found his purr-fect match – one of Heuberger’s very own! Heuberger Subaru loves pets, and HSPPR loves Heuberger Subaru! We’re lucky to partner with them to save the lives of so many homeless and abused pets in our community through adoptions, behavior training, fostering, humane education, low-cost veterinary services, and other life-saving programs. Thank you, Heuberger Subaru, for accelerating our mission of a compassionate community where animals and people are cared for and valued.

Heuberger supports the inaugural Pikes Peak APEX

When we worked to create the largest mountain bike event on the Front Range of Colorado, the 4-day Pikes Peak APEX, we knew we wanted Heuberger to be involved. With Heuberger's past support for outdoor endurance events in Colorado Springs and Subaru's past support of mountain biking, we knew this would be a perfect fit. As a non-profit event, our mission is to create a world-class event that drives economic impact to the area in order to improve the trails and open space in the Pikes Peak region for visitors and residents alike. It is always difficult to get a new event off the ground and having Heuberger's support made it easier from the start. Not only were we able to raise money for trail projects in the Colorado Springs area, but we had Subaru Support riders out on the course making sure all participants were taken care of. Heuberger was a perfect fit for our four day challenge event and we can't wait until next year!

Heuberger supports Ice Fest, a niche community

CityROCK has been hosting Ice Fest for 12 years. What started as a small gym’s way to embrace the cold temperatures of their shared space with an ice hockey rink turned into an internationally known event that celebrates the scratch and dangle niche climbing community while raising money for a good cause. Ice Fest is a 3-day event with an all-are-invited adult competition, youth competition, clinics, vendors, demos, and a mega raffle with proceeds going to a charity. Last year, thanks to our sponsors like Heuberger Subaru, we were able to raise over $2000 for The Access Fund and The American Alpine Club. This year, our sponsors like Heuberger Subaru will allow us to raise money for Protect Our Winters through our mega raffle, and through participating with their interactive vendor booth, offering the dry tool ice bucket challenge. Each year, Heuberger Subaru shows up with an awesome challenge that interacts with our spectators and competitors, psyching them up for the event and the raffle. Community is the heart of CityROCK. Heuberger Subaru makes our community stronger through their partnership, helping us support causes we believe in like Protect Our Winters and nonprofits that take care of our earth.

Heuberger Subaru/Chicks Climbing Empower Women

Heuberger Subaru has partnered with Chicks Climbing and Skiing for years to educate and empower women through mountain sports. Chicks employs the most experienced, certified female guides in the country to help women realize their goals in climbing. Often the confidence they build through successes in climbing enables Chicks participants to face daily challenges with more courage. The Hueberger Subaru Chicks Mt Baker Scholarship made it possible for one lucky lady, Madison Kinder, to attend the Chicks Mt Baker course Aug1-6, 2019. This was a particularly difficult course because the abnormally warm temperatures earlier in the year made the glacier on the standard route on the N Side of the mountain unclimbable and conditions on the S side were not much better. However, the team of eight participants -some of whom had minimal alpine climbing experience - learned the skills necessary to safely ascend and descent a high alpine peak in the Cascades in adverse conditions. The women met each other and their guides for the first time at a campground near the trailhead began the transformation into an accomplished team. Discussions included how to choose which and how much gear, clothes and food to carry. Following a hike several hours up to the edge of the glacier, more lectures included reading a glacier and navigation. Then we spent two days on the glacier practicing snow climbing technique, self-arrest, snow anchors, glacier travel systems, ice anchors, and crevasse rescue. On summit day, we left camp at 2am and climbed what appeared to be a straight-forward track up and around crevasses towards the summit. About three-quarters up the route, we encountered a guided group that had turned around shy of the summit because of a collapses snow bridge. They suggested we might be able to traverse all the way around the end of the crevasse, but were unsure if that terrain was climbable at all. As we ventured along the traverse, we encountered a group who was descending, and they shoveled steps in the upper lip of the crevasse above the collapsed bridge. A couple of hours later, we all stood on the summit! The descent seemed particularly tedious as we re-threaded the needle through the crevasses. After a 12.5 hour round trip to basecamp, we packed camp and descended to the trailhead. Back at the bar and grill, the final celebration felt well-deserved. In an interview with the Hueberger Chicks Mt.Baker Scholarship winner, Madison Kinder, she had this to say: "I was excited to be selected for the course because I wanted more training on snow and ice climbing skills that are used in the mountains. On this course, I learned about rope travel, terrain assessment, and crevasse rescue systems. I also met great people, had fun, and made the summit!" "I wanted to learn skills because its important to feel confident - especially to be able to handle the situation if my partner becomes hurt or ill and I need to take charge." "This course exceeded my expectations. The guides were exceptional in the skills they taught and the cooking!" "My advice to other women who are interested in scholarship is to sign up - even if you are not interested in all of the skills or don't know what skills you need. Some women on our course had never been in this kind of terrain and learned a lot." "My hight point was practicing self arrest. Everyone was laughing. It is a valuable skill to have and fun to practice." "My most challenging moment was when we were descending and I was in front of all eleven other women and had to test crevasses or snow bridges. Sometimes they were fine for me but maybe not others. That responsibility was challenging." "My husband and I happen to own a Subaru and it has been able to get us everywhere we want to go for adventure. We can fit all our gear in it or the rack on top and an sleep in it too." "My advice for women looking for adventure is to go for it. Sometimes as women its scary to enter in perceived high risk activities because they see so many men. But women are also successful. Just get instruction. Don't be afraid because it seems like it is not accessible to you."


Heuberger Subaru Shares the Love With RMFI!

Thank you Heuberger Subaru for supporting the Rocky Mountain Field Institute for the 2nd year during the 2018-19 Subaru Share the Love event! As a result of the generation donation we received, RMFI was able to actively engage nearly 2,400 community volunteers in the hands-on care and stewardship of public lands in the Pikes Peak Region. Together we led 441 workdays (many happening on the same day) at 18 different project sites, worked with 2,374 volunteers and 154 youth conservation corps members, constructed 1.2 miles of brand new trail, completed 4 miles of critical trail improvements, closed and restored nearly 2 miles of rogue social trails, planted 2,500 trees, and constructed or maintained another 1,396 erosion control and stabilization structures. We couldn't do what we do without the generous support of our community partners and friends and we are honored to call Heuberger Subaru both a friend and partner in outdoor recreation and public land stewardship! Thank you!


Subaru Partners in the Park

The “Partners in the Park” Program was created in 2009 to provide financial support for a designated community asset in the El Paso County Parks system. All donations are used exclusively for El Paso County Parks; to preserve open space, sustain park amenities and to ensure ongoing sustainability for a specific park. All donations are tax eductible.Without the generous contributions of our citizens, community partners and a multitude of volunteers, we couldn’t operate our County Parks as efficiently or effectively as we do. The Partners in the Park program is a prime example of El Paso County’s many public-private collaborations aimed at maximizing County resources while minimizing the cost to citizens. Thank you to Heuberger Motors, Subaru for supporting Bear Creek Dog Park since 2010. John Adams with Heuberger Motors, Subaru, Colorado Springs, CO is featured in our Partners in the Park Video. Enjoy!


Subaru and NWF Love the Earth!

This was so much fun a couple weeks ago having Subaru help get our garden in!

I Sell Subaru's :)

I had just got into selling cars when my mom was getting over cancer. Her husband had packed her stuff thinking she was good as gone! He divorced her and got her an apartment, then stopped taking care of her in all aspects. I managed a night club and was laid off. I had to turn in my truck and only had car sales to turn to. I started with Chevy, but on a visit to see my mom, I saw she had not food and no way to get around. I asked for a transfer and was sent to their Subaru in Winterville, NC store! I fell in love with Subaru I will never sell anything but Subaru's!!!! I love the earth and I love people so this is a natural fit! I can't get one because of my voluntary repo, But as soon as I pay my truck debt off I'm going to drive one :) I am so lucky I found a place like Subaru!!!!!! I am truly blessed!!!


Princess Roo's new wheels

Hello from Roo aka Princess/ Mommie Kim We recently saw on channel 13 your wonderful donation to all breed rescue. I just rescued Princess Roo from misfits dog rescue local in Colorado Springs, Colorado, where all the animals rescued have special needs it's very sad, they come from terrible situations. Is there anything we could do, St.Paws Thrift Store Raised about. $600.00 for her (my) new legs in process now I get fitted next week on the 27th of April. For more information or any fund raising events that my favorite store St.Paws can help with, we can join and help for misfits dog rescue in Colorado Springs, this with would be a wonderful blessing for Sue at local for all she does to help the ones that could use a boost and my new mom can test drive at Subaru or see Ru'swheels to come, so far we are going to celebrate her new wheels (chair) on Cinco de mayo at St.Paws Thrift. Store in the springs.

Heuberger Subaru Adopted My Class!

Thanks to Heuberger Subaru's generous contribution to my 7th grade social studies class through the Adopt A Classroom campaign, my students will now have access to an international organization that will unite them with students around the globe. Without this support, we would not be able to participate in this international forum. THANK YOU HEUBERGER SUBARU!


Heuberger Subaru helps us Unleash our Adventure

The amazing power of nature is something that is hard to describe, but known by all who have taken the time to unwind, unplug and breathe deep the clean crisp air deep in our forests and wild lands. From the amazing psychological benefits, to the physical and social ones natures power to balance and heal is out of this world. Through the amazing support of Heuberger Subaru UpaDowna has be given the much needed support to get more folks outside enjoying the power of adventure in nature. We are bringing thousands of folks outside each year to enjoy hiking, climbing, SUPing, camping, cycling and more thanks in large part to this amazing company. It takes a special type of company that is dedicated so much to their local community to partner to a level of showing support for them financially. The generosity of Heuberger Subaru to include us in a variety of creative ways to help us spread our mission and increase our impact is amazing. Without amazing community oriented partners like Heuberger Subaru it would be so much more difficult for non profits like ours to accomplish our mission and to help make this world a better place!


Catchin' a Ride

What's the best way to get a homeless pet adopted? Exposure, exposure, exposure! Thanks to the generosity of Heuberger Motors, the homeless pets of the Pikes Peak Region get to travel to their television and radio spots in style in our BarkBack (Outback). Every year, more than 750 pets are promoted on 15 different media outlets, with a 98% success rate of finding a new home after hitting the air waves. Thanks for helping us save so many lives, Subaru!


His name is Bond. James Bond.

He takes his cat treats shaken, not stirred. And he found his new family thanks to Heuberger Motors and Subaru of America, Inc! James was found in a ditch and could not use his back legs at all. He was brought to us, and our surgery team found a fracture in his hip. We performed a femoral head ostectomy, and then James spent a month as our surgery center mascot while he recovered. Not only did funds from our participation in Subaru Share the Love go toward helping pay for James' surgery, but he was adopted during our Black Fur-Day sale, sponsored by Heuberger Motors! We had a 126 pets adopted over our three-day Black Fur-Day sale, thanks to the generosity of Subaru.


There are sponsors and then there are partners!

There are sponsors and then there are community partners. Heuberger Subaru is a shining example of a true community partner. Their passion and commitment to the health of our natural spaces has literally changed the trails and parks landscape in Colorado Springs, and help build a lasting community stewardship legacy. Heuberger's investment and support of our Starlight Spectacular community bike ride provides a much needed foundation for the event, which now raises over $50,000 annually for parkland acquisition, preservation of natural habitats, and restoration of regional trails, parkways and open space. Their commitment to our cause drives our conservation programming and provides a stable foundation for our work. With Heuberger's support, we have built a strong coalition of Friends groups for the care of parklands and greenways, acquired key properties that expand our parks footprint, elevated volunteer participation in stewardship projects, and preserved natural lands from development and decay. Together we are creating healthy spaces for a healthy community.

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