What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Heuberger Subaru dedicated locally to the Love Promise?

We have a long standing commitment to the community and the various organizations that help keep the Colorado Springs community growing strong. We support organizations such as: The Trails and Open Spaces Coalition, The Humane Society of The Pikes Peak Region, Lucky Dog Rescue, UpADowna, The Triple Crown of Running, Really Outrageous Adventure Race, FiBArk, Territory Days, Walk-Run-Ride For Heroes, Bear Creek Dog Park, El Paso County Parks and Recreation, Fox Run Dog Park, Air Force Falcons and many more wonderful organizations and events.

Humane Society of the Pikes Peak Region, Lucky Dog Rescue
Trails and Open Spaces Coalition, FiBArk
Air Force Falcons, Bear Creek and Fox Run Dog Parks
Triple Crown of Running, Starlight Spectacular

 Subaru Love Promise Heart

Love Promise Stories from Heuberger Subaru

Subaru and Heuberger Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Heuberger Subaru Shares the Love With RMFI!  –  Jennifer P

Thank you Heuberger Subaru for supporting the Rocky Mountain Field Institute for the 2nd year during the 2018-19 Subaru Share the Love event! As a result of the generation donation we received, RMFI was able to actively engage nearly 2,400 community volunteers in the hands-on care and stewardship of public lands in the Pikes Peak Region. Together we led 441 workdays (many happening on the same day) at 18 different project sites, worked with 2,374 volunteers and 154 youth conservation corps members, constructed 1.2 miles of brand new trail, completed 4 miles of critical trail improvements, closed and restored nearly 2 miles of rogue social trails, planted 2,500 trees, and constructed or maintained another 1,396 erosion control and stabilization structures. We couldn't do what we do without the generous support of our community partners and friends and we are honored to call Heuberger Subaru both a friend and partner in outdoor recreation and public land stewardship! Thank you!

Subaru Partners in the Park  –  Dana N

The “Partners in the Park” Program was created in 2009 to provide financial support for a designated community asset in the El Paso County Parks system. All donations are used exclusively for El Paso County Parks; to preserve open space, sustain park amenities and to ensure ongoing sustainability for a specific park. All donations are tax eductible.Without the generous contributions of our citizens, community partners and a multitude of volunteers, we couldn’t operate our County Parks as efficiently or effectively as we do. The Partners in the Park program is a prime example of El Paso County’s many public-private collaborations aimed at maximizing County resources while minimizing the cost to citizens. Thank you to Heuberger Motors, Subaru for supporting Bear Creek Dog Park since 2010. John Adams with Heuberger Motors, Subaru, Colorado Springs, CO is featured in our Partners in the Park Video. Enjoy!

Subaru and NWF Love the Earth!  –  Patty D

This was so much fun a couple weeks ago having Subaru help get our garden in!

I Sell Subaru's :)  –  Joshua B

I had just got into selling cars when my mom was getting over cancer. Her husband had packed her stuff thinking she was good as gone! He divorced her and got her an apartment, then stopped taking care of her in all aspects. I managed a night club and was laid off. I had to turn in my truck and only had car sales to turn to. I started with Chevy, but on a visit to see my mom, I saw she had not food and no way to get around. I asked for a transfer and was sent to their Subaru in Winterville, NC store! I fell in love with Subaru I will never sell anything but Subaru's!!!! I love the earth and I love people so this is a natural fit! I can't get one because of my voluntary repo, But as soon as I pay my truck debt off I'm going to drive one :) I am so lucky I found a place like Subaru!!!!!! I am truly blessed!!!

Princess Roo's new wheels  –  Kim P

Hello from Roo aka Princess/ Mommie Kim We recently saw on channel 13 your wonderful donation to all breed rescue. I just rescued Princess Roo from misfits dog rescue local in Colorado Springs, Colorado, where all the animals rescued have special needs it's very sad, they come from terrible situations. Is there anything we could do, St.Paws Thrift Store Raised about. $600.00 for her (my) new legs in process now I get fitted next week on the 27th of April. For more information or any fund raising events that my favorite store St.Paws can help with, we can join and help for misfits dog rescue in Colorado Springs, this with would be a wonderful blessing for Sue at local Misfitsrescueme.org for all she does to help the ones that could use a boost and my new mom can test drive at Subaru or see Ru'swheels to come, so far we are going to celebrate her new wheels (chair) on Cinco de mayo at St.Paws Thrift. Store in the springs.

Heuberger Subaru Adopted My Class!  –  Cher E

Thanks to Heuberger Subaru's generous contribution to my 7th grade social studies class through the Adopt A Classroom campaign, my students will now have access to an international organization that will unite them with students around the globe. Without this support, we would not be able to participate in this international forum. THANK YOU HEUBERGER SUBARU!

Heuberger Subaru helps us Unleash our Adventure  –  Steve H

The amazing power of nature is something that is hard to describe, but known by all who have taken the time to unwind, unplug and breathe deep the clean crisp air deep in our forests and wild lands. From the amazing psychological benefits, to the physical and social ones natures power to balance and heal is out of this world. Through the amazing support of Heuberger Subaru UpaDowna has be given the much needed support to get more folks outside enjoying the power of adventure in nature. We are bringing thousands of folks outside each year to enjoy hiking, climbing, SUPing, camping, cycling and more thanks in large part to this amazing company. It takes a special type of company that is dedicated so much to their local community to partner to a level of showing support for them financially. The generosity of Heuberger Subaru to include us in a variety of creative ways to help us spread our mission and increase our impact is amazing. Without amazing community oriented partners like Heuberger Subaru it would be so much more difficult for non profits like ours to accomplish our mission and to help make this world a better place!

Catchin' a Ride  –  Katie B

What's the best way to get a homeless pet adopted? Exposure, exposure, exposure! Thanks to the generosity of Heuberger Motors, the homeless pets of the Pikes Peak Region get to travel to their television and radio spots in style in our BarkBack (Outback). Every year, more than 750 pets are promoted on 15 different media outlets, with a 98% success rate of finding a new home after hitting the air waves. Thanks for helping us save so many lives, Subaru!

His name is Bond. James Bond.  –  Katie B

He takes his cat treats shaken, not stirred. And he found his new family thanks to Heuberger Motors and Subaru of America, Inc! James was found in a ditch and could not use his back legs at all. He was brought to us, and our surgery team found a fracture in his hip. We performed a femoral head ostectomy, and then James spent a month as our surgery center mascot while he recovered. Not only did funds from our participation in Subaru Share the Love go toward helping pay for James' surgery, but he was adopted during our Black Fur-Day sale, sponsored by Heuberger Motors! We had a 126 pets adopted over our three-day Black Fur-Day sale, thanks to the generosity of Subaru.

There are sponsors and then there are partners!  –  Vince C

There are sponsors and then there are community partners. Heuberger Subaru is a shining example of a true community partner. Their passion and commitment to the health of our natural spaces has literally changed the trails and parks landscape in Colorado Springs, and help build a lasting community stewardship legacy. Heuberger's investment and support of our Starlight Spectacular community bike ride provides a much needed foundation for the event, which now raises over $50,000 annually for parkland acquisition, preservation of natural habitats, and restoration of regional trails, parkways and open space. Their commitment to our cause drives our conservation programming and provides a stable foundation for our work. With Heuberger's support, we have built a strong coalition of Friends groups for the care of parklands and greenways, acquired key properties that expand our parks footprint, elevated volunteer participation in stewardship projects, and preserved natural lands from development and decay. Together we are creating healthy spaces for a healthy community.

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