The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Heuberger Subaru dedicated locally to the Love Promise?

We have a long standing commitment to the community and the various organizations that help keep the Colorado Springs community growing strong. We support organizations such as: The Trails and Open Spaces Coalition, The Humane Society of The Pikes Peak Region, Lucky Dog Rescue, UpADowna, The Triple Crown of Running, Really Outrageous Adventure Race, FiBArk, Territory Days, Walk-Run-Ride For Heroes, Bear Creek Dog Park, El Paso County Parks and Recreation, Fox Run Dog Park, Air Force Falcons and many more wonderful organizations and events.

Humane Society of the Pikes Peak Region, Lucky Dog Rescue, Teller County Regional Animal Shelter

Trails and Open Spaces Coalition, FiBArk, Rocky Mountain Field Institute

UpADowna, Chicks Climbing and Skiing

Youth Sports, Bear Creek and Fox Run Dog Parks

Triple Crown of Running, Starlight Spectacular

Did Heuberger Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Heuberger Subaru

Subaru and Heuberger Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Victory Service Dogs Annual Golf Tournament - Lisa M

Heuberger Subaru was the hole-in-one sponsor for the 2nd annual Victory Service Dogs Golf Tournament in Colorado springs. Golfers at this year's tournament enjoyed the challenge of aiming for a hole-in-one for a chance to win a 2022 Subaru Outback Wilderness Edition, donated by Heuberger Subaru. Overall, the event had 20 teams of golfers participate and raised approximately $10,000 towards Victory Service Dogs' mission. Thanks to the support of sponsors like Heuberger Subaru, VSD can continue to provide service dog resources and training to the veterans, first responders, and children in our community that need our support.

Victory Service Dogs
Victory Service Dogs Annual Golf Tournament

Balls of Furry - Tiffany H

Sometimes, it’s the little things that make a big difference. Heuberger Subaru had a couple... hundred... ping pong balls leftover from an event and kindly thought of the shelter cats. Understanding the shelter environment is stressful for animals, HSPPR offers in-kennel enrichment... cubbies to hide in, toys to play with, and treats to nosh on... to promote good physical and mental health for cats during their shelter stay. Reducing stress with appropriate stimuli prevents unwanted behaviors and helps cats put their best paw forward for adopters. The ping pong balls have been a purr-fect enrichment tool to keep cats happy and healthy during their shelter stay. The cats are having... well... a BALL... with these little things making a big difference, thanks to Heuberger Subaru! Heuberger Subaru loves pets, and HSPPR loves Heuberger Subaru... and cats love ping pong balls!

Humane Society of the Pikes Peak Region
Balls of Furry

Sourcing Emergency Van to Rescue Dogs from Fire - Sharon P

Last month the fire danger on the prairie outside of Colorado Springs grew extreme almost overnight. Fires were popping up everywhere and spreading fast due to relentless 60-mile-an- hour winds. We at The Old Mutt Hut, a rest-of-their-lives sanctuary for dogs who wind up homeless in their elder years, were scared. What if we had to evacuate these sweet old things? Most are big dogs, including a bloodhound and a Norwegian elkhound, and the 12 of them simply would not fit into the live-in caregiver's SUV. The sanctuary is in a rural area 45 minutes from Colorado Springs and none of us would be able to get there from town in time to help, especially during an evacuation emergency when roads are blocked to vehicles. We needed an evacuation van. We put out the word on our Facebook page, hoping that someone could provide some clues as to where to find such a vehicle, in extremely short supply right now, that would be at a reasonable price for a small nonprofit. There were some leads, but all turned out to be dead ends. The fires continued. Our concern escalated. Then one of our Facebook followers, a woman named Natasha, wrote to say she's a horse riding pal of Sherri Heuberger, a known animal lover, and asked if I'd like her to present our plight to Sherri. Yes. Please. Within hours Sherri was in contact with us, collecting information about exactly what we were looking for. She said she'd put her buyer, Bobby, on the search, and if such a van was available anywhere he'd acquire it and bring it in, and she'd sell it to us for her cost, knowing that money is always tight for a small nonprofit. Less than 24 hours later we got the call: The van had been found, it would be brought in ASAP, and we could see it in a couple of days. "There is no obligation to you," Sherri said. "If it's not what you need, you just tell us and we'll put it on the lot. And we'll keep looking for something that will work for you." As it turned out the van was perfect. Sold! Heuberger gave us the generous parting gift of 4 new tires and we drove it away, still reeling in amazement over the collective efforts of people we had hadn't met before circumstance and luck tossed us together. That evening, we loaded crates into our perfect van, and now we are certain if there are nearby fires (which are continuing to flare up regularly throughout the county) we can, in 16 minutes, get every dog loaded and driven to safety. We are so grateful for the energy and generosity Heuberger offered our oldies. We've made new friends born of an emergency situation and their generous spirit. Sharon Peters, co-founder

Sourcing Emergency Van to Rescue Dogs from Fire

Heuberger Subaru Lights Up Custer County - Reggie F

Heuberger Subaru’s Love Promise Lights Up Custer County Colorado Heuberger Subaru delivers so much more than a great ride. Heuberger sets the example for Subaru’s “Share the Love Promise.” Heuberger Service Manager, Cole Collins, was making a drive from Heuberger Subaru in Colorado Springs to Westcliffe, Colorado when he came upon a first responder helping a citizen on the roadside. Collins’ immediate concern was for the safety of the officer whom he could barely see on the dark and winding roadside. Collins noted that Custer County Colorado is an International Dark Sky Community, meaning there is only ambient light along the roadways, which can be extremely dangerous for citizens and first responders. After much research Collins decided to reach deep into his own pocket to purchase some personal body lights for the county’s emergency responders. Upon hearing how their service manager had once again “Shared the Love” in a local community; and further recognizing the deep need and benefit of each emergency responder in Custer County having his/her own personal body light, dealership owners Gunnar and Sherri Heuberger, stepped up Subaru’s Love Promise to purchase a safety light for each and every Custer County emergency responder. On November 3, 2021, Heuberger Subaru’s Cole Collins and Alex Gauthier traveled again to Westcliffe with a Subaru full of BBQ and Guardian Angel Safely Lights to present to the county’s emergency responders. Commissioner Kevin Day was present and expressed his gratitude to Heuberger Subaru for providing another way to protect those serving with Custer County’s EMS, Sheriff’s Office, and Fire Districts. More than one hundred responders and community members joined Heuberger Subaru at the Wet Mountain Fire District station to feel the Love. Cole Collins presented each emergency responder with a personal safety light for use while they are serving and protecting others. Custer County Sheriff, Shannon Byerly, explained that the Guardian Angel lights presented by Cole and Alex will be carried on vests or other personal gear and provide drivers with advanced warning when they are approaching a traffic incident or other situation where responders on are on the roadway. Byerly expressed sincere gratitude to Cole, Alex and Heuberger Subaru “for their generous donation to our safety and visibility while we respond to county emergencies.” WMFPD Chief Matt Nolting added, “We are grateful to have the support of Heuberger Subaru and another layer of safety for our team.” Custer County is proud to have residents like Cole Collins who desire to protect those who help to protect others. After enjoying the barbecue dinner from Heuberger the responders were entertained by learning how to operate their new safety lights. Thank you Heuberger Subaru for keeping the promise and “Sharing the Love” with Custer County’s first responders.

Custer County Colorado, Sheriff, Fire, EMS
Heuberger Subaru Lights Up Custer County

The Pikes Peak APEX is supported by Heuberger - Micah R

The Pikes Peak APEX continues to be the highest profile mountain bike event on the front range of Colorado, and Heuberger Subaru has been there since the beginning. As a Founding Partner, Heuberger has not only financially supported our non-profit event but supports each and every participant with their Subaru Support Team. Each day of the four-day challenge, the Subaru Support riders hang out in critical spots on on the course and ride along with the riders to supply an extra inner tube, a snack, or just some words of encouragement as riders try to finish this bucket-list event. Thank you Heuberger and the the cyclists that help as support crew for making this year's event the best yet!

Pikes Peak APEX presented by RockShox

El Paso County Parks - Dana N

We are stronger and better, together. Partnership with Heuberger Subaru has helped sustain, expand, and innovate programs and recreation at parks, open spaces, and trails within El Paso County. El Paso County Parks encompasses over 8,000 acres of parks and open space, 130 miles of trails, two award winning nature centers, and over 1,000 environmental education programs. Parks staff, volunteers, and partners work diligently year-round to ensure we provide opportunities to explore, engage, and celebrate in our County Park system. During an unprecedented year of challenges for our community we are proud to offer citizens the opportunity to freely adventure and provide safe connections with nature. 2021 marks the 50th anniversary for El Paso County Parks. Our mission for the 50th anniversary celebration is to bring greater awareness, understanding, and appreciation for the resources our County naturally has. We are dedicated to building the legacy of El Paso County Parks and being mindful of our responsibility to be stewards of the resources and lands that have been entrusted to us. Partnership with Heuberger has been integral to the success of our mission. The intentionality in which Heuberger Subaru has partnered with El Paso County Parks has allowed us to provide sustainable resources to the community to share the love for our wonderful county and our unique and treasured Bear Creek Dog Park, Fox Run Dog Park and Nature Centers.

El Paso County Parks

Scoop the Poop Partnership - Beth D

Our organization, the Trails and Open Space Coalition (TOSC), is our community's advocate for our local trails, parks and open spaces. One of the biggest complaints we hear from our trail users is about the dog waste left on our trails. This year, we partnered with Heuberger Subaru to host an event aimed at removing dog waste from six of our most popular open spaces. On May 8, TOSC and Heuberger staff set up stations at Blodgett Open Space, Bear Creek, Yucca Flats in Palmer Park, Red Rocks Open Space, Stratton Open Space, and Ute Valley and distributed dog waste bags, asking trail users to pick up any waste they encountered during their hike. At the end of the event, nearly 150 trail users cleared over 135 pounds of waste from the trails. Additionally, TOSC and Heuberger staff were able to speak with over 750 individuals about the harms of leaving dog waste in our open spaces. Trail users, park rangers and outdoor advocates all expressed their appreciation for the initiative and have asked for it to be duplicated.

Trails and Open Space Coalition
Scoop the Poop Partnership

Victory Loves Heuberger Subaru! - Lisbeth K

Victory Service Dogs is a Colorado Springs 501(C)(3) organization. Since 2015, our mission has been to serve our local disabled veterans and first responders by providing free, customized service dog training. As a small organization that had grown purely by word of mouth, we were absolutely floored to have been singled out by Heuberger Subaru. In 2020, we were selected as the local charity of choice for Share the Love (which happened to raise the largest donation we've ever received). From this initial connection with Heuberger, they have gone on to sponsor one of our graduation events as well as, most recently, our Inaugural Victory Service Dogs Charity Golf Tournament this past summer to honor the launch of our brand new children's program, VictoryKids. This event was integral to growing our donor base and making business connections with individuals we never would have met previously. We raised over $20,000 from this tournament which fully funded 2 children through our VictoryKids program! In total, the funds they have raised and donated to us have made a tangible difference - we have been able to fully fund 9 veteran service dog teams and provide a full scholarship to 3 children! We are deeply grateful for the relationship forged with Heuberger and for their trust in our organization. We wouldn't be where we are now without them.

Victory Service Dogs
Victory Loves Heuberger Subaru!

The perfect partner! - Abragail K

Heuberger has been a long-time partner of Pikes Peak Marathon, Inc. They have been involved in all of our races: Garden of the Gods 10-Mile & 10K, Barr Trail Mountain Race, Pikes Peak Ascent, and Pikes Peak Marathon. As larger races in Colorado, we are increasingly conscious of our environmental footprint. We actively work to reduce trash and keep our favorite mountain, and our favorite trails, pristine. We are deeply involved with Trails and Open Space Coalition and El Paso County Search and Rescue. Our world-renowned races attract runners from all over the United States and Internationally. We drive economic impact throughout the summer, exposing thousands of people to the wonders Colorado Springs and Manitou Springs have to offer. We couldn't do any of that without the support of our partners like Heuberger. Each year they have gone above and beyond to support our races, from creating Team Marmot and organizing a large group of volunteers to providing lead vehicles and chauffeuring winners off the mountain. Heuberger has always gone above and beyond, providing a presence that not only strengthens our brand, but highlights what we can do together.

Pikes Peak Marathon, Inc.
The perfect partner!

Mr. Punkin's New Beginning - Jodi W

Teller County Regional Animal Shelter (TCRAS) is a small rural mountain shelter sitting at the north base of America’s Mountain, Pikes Peak. Rural shelters don’t often have the opportunity to partner with a large organization that shares our mission of “Fostering Hope & New Beginnings.” This partnership has provided our shelter guests with the generous support necessary to receive extensive medical care via our Mighty Medical Fund. Heuberger Subaru has been a valued partner through Share the Love and Subaru Loves Pets/Make a Dogs Day opportunities and that partnership has changed the trajectory of our little shelter in Divide while improving the lives of our shelter guests. Paramount to our mission is the freedom from pain, injury and disease and our Mighty Medical Fund provides extensive medical care above routine spay and neuter. Mr. Punkin came to TCRAS as an injured stray via Teller County Animal Control. It became clear that Mr. Punkin was a victim of animal cruelty with visible scars and open wounds on his muzzle and missing tissue on each side of his mouth. It appeared to be a result of tying his muzzle shut for extended periods of time. Even though he had clearly suffered abuse, his sweet disposition was immediately apparent as he enjoyed being held in the arms of staff. Mr. Punkin required extensive medical care to heal his physical wounds and the loving hands of our staff to learn he was finally safe. Mr. Punkin was unable to attend Make a Dogs Day, but his social media presence prior to our event with Heuberger gained him a loyal following and a long list of potential families wanting to give this sweet boy a new beginning. He found his forever people, is now known as Jack, and keeps in touch with his many fans via his very own Instagram page! Without the generous support of Heuberger, our small shelter would not have the opportunity to save as many lives and offer the medical care our shelter guests need and deserve.

Mr. Punkin's New Beginning