The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Heuberger Subaru dedicated locally to the Love Promise?

We have a long standing commitment to the community and the various organizations that help keep the Colorado Springs community growing strong. We support organizations such as: The Trails and Open Spaces Coalition, The Humane Society of The Pikes Peak Region, Lucky Dog Rescue, UpADowna, The Triple Crown of Running, Really Outrageous Adventure Race, FiBArk, Territory Days, Walk-Run-Ride For Heroes, Bear Creek Dog Park, El Paso County Parks and Recreation, Fox Run Dog Park, Air Force Falcons and many more wonderful organizations and events.

Humane Society of the Pikes Peak Region, Lucky Dog Rescue, Teller County Regional Animal Shelter
Trails and Open Spaces Coalition, FiBArk, Rocky Mountain Field Institute
UpADowna, Chicks Climbing and Skiing
Youth Sports, Bear Creek and Fox Run Dog Parks
Triple Crown of Running, Starlight Spectacular
 Subaru Love Promise Heart

Love Promise Stories from Heuberger Subaru

Subaru and Heuberger Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Heuberger supports Ice Fest, a niche community  –  Ange T

CityROCK has been hosting Ice Fest for 12 years. What started as a small gym’s way to embrace the cold temperatures of their shared space with an ice hockey rink turned into an internationally known event that celebrates the scratch and dangle niche climbing community while raising money for a good cause. Ice Fest is a 3-day event with an all-are-invited adult competition, youth competition, clinics, vendors, demos, and a mega raffle with proceeds going to a charity. Last year, thanks to our sponsors like Heuberger Subaru, we were able to raise over $2000 for The Access Fund and The American Alpine Club. This year, our sponsors like Heuberger Subaru will allow us to raise money for Protect Our Winters through our mega raffle, and through participating with their interactive vendor booth, offering the dry tool ice bucket challenge. Each year, Heuberger Subaru shows up with an awesome challenge that interacts with our spectators and competitors, psyching them up for the event and the raffle. Community is the heart of CityROCK. Heuberger Subaru makes our community stronger through their partnership, helping us support causes we believe in like Protect Our Winters and nonprofits that take care of our earth.

Heuberger Subaru/Chicks Climbing Empower Women  –  Kitty C

Heuberger Subaru has partnered with Chicks Climbing and Skiing for years to educate and empower women through mountain sports. Chicks employs the most experienced, certified female guides in the country to help women realize their goals in climbing. Often the confidence they build through successes in climbing enables Chicks participants to face daily challenges with more courage. The Hueberger Subaru Chicks Mt Baker Scholarship made it possible for one lucky lady, Madison Kinder, to attend the Chicks Mt Baker course Aug1-6, 2019. This was a particularly difficult course because the abnormally warm temperatures earlier in the year made the glacier on the standard route on the N Side of the mountain unclimbable and conditions on the S side were not much better. However, the team of eight participants -some of whom had minimal alpine climbing experience - learned the skills necessary to safely ascend and descent a high alpine peak in the Cascades in adverse conditions. The women met each other and their guides for the first time at a campground near the trailhead began the transformation into an accomplished team. Discussions included how to choose which and how much gear, clothes and food to carry. Following a hike several hours up to the edge of the glacier, more lectures included reading a glacier and navigation. Then we spent two days on the glacier practicing snow climbing technique, self-arrest, snow anchors, glacier travel systems, ice anchors, and crevasse rescue. On summit day, we left camp at 2am and climbed what appeared to be a straight-forward track up and around crevasses towards the summit. About three-quarters up the route, we encountered a guided group that had turned around shy of the summit because of a collapses snow bridge. They suggested we might be able to traverse all the way around the end of the crevasse, but were unsure if that terrain was climbable at all. As we ventured along the traverse, we encountered a group who was descending, and they shoveled steps in the upper lip of the crevasse above the collapsed bridge. A couple of hours later, we all stood on the summit! The descent seemed particularly tedious as we re-threaded the needle through the crevasses. After a 12.5 hour round trip to basecamp, we packed camp and descended to the trailhead. Back at the bar and grill, the final celebration felt well-deserved. In an interview with the Hueberger Chicks Mt.Baker Scholarship winner, Madison Kinder, she had this to say: "I was excited to be selected for the course because I wanted more training on snow and ice climbing skills that are used in the mountains. On this course, I learned about rope travel, terrain assessment, and crevasse rescue systems. I also met great people, had fun, and made the summit!" "I wanted to learn skills because its important to feel confident - especially to be able to handle the situation if my partner becomes hurt or ill and I need to take charge." "This course exceeded my expectations. The guides were exceptional in the skills they taught and the cooking!" "My advice to other women who are interested in scholarship is to sign up - even if you are not interested in all of the skills or don't know what skills you need. Some women on our course had never been in this kind of terrain and learned a lot." "My hight point was practicing self arrest. Everyone was laughing. It is a valuable skill to have and fun to practice." "My most challenging moment was when we were descending and I was in front of all eleven other women and had to test crevasses or snow bridges. Sometimes they were fine for me but maybe not others. That responsibility was challenging." "My husband and I happen to own a Subaru and it has been able to get us everywhere we want to go for adventure. We can fit all our gear in it or the rack on top and an sleep in it too." "My advice for women looking for adventure is to go for it. Sometimes as women its scary to enter in perceived high risk activities because they see so many men. But women are also successful. Just get instruction. Don't be afraid because it seems like it is not accessible to you."

Heuberger Subaru Shares the Love With RMFI!  –  Jennifer P

Thank you Heuberger Subaru for supporting the Rocky Mountain Field Institute for the 2nd year during the 2018-19 Subaru Share the Love event! As a result of the generation donation we received, RMFI was able to actively engage nearly 2,400 community volunteers in the hands-on care and stewardship of public lands in the Pikes Peak Region. Together we led 441 workdays (many happening on the same day) at 18 different project sites, worked with 2,374 volunteers and 154 youth conservation corps members, constructed 1.2 miles of brand new trail, completed 4 miles of critical trail improvements, closed and restored nearly 2 miles of rogue social trails, planted 2,500 trees, and constructed or maintained another 1,396 erosion control and stabilization structures. We couldn't do what we do without the generous support of our community partners and friends and we are honored to call Heuberger Subaru both a friend and partner in outdoor recreation and public land stewardship! Thank you!

Subaru Partners in the Park  –  Dana N

The “Partners in the Park” Program was created in 2009 to provide financial support for a designated community asset in the El Paso County Parks system. All donations are used exclusively for El Paso County Parks; to preserve open space, sustain park amenities and to ensure ongoing sustainability for a specific park. All donations are tax eductible.Without the generous contributions of our citizens, community partners and a multitude of volunteers, we couldn’t operate our County Parks as efficiently or effectively as we do. The Partners in the Park program is a prime example of El Paso County’s many public-private collaborations aimed at maximizing County resources while minimizing the cost to citizens. Thank you to Heuberger Motors, Subaru for supporting Bear Creek Dog Park since 2010. John Adams with Heuberger Motors, Subaru, Colorado Springs, CO is featured in our Partners in the Park Video. Enjoy!

Subaru and NWF Love the Earth!  –  Patty D

This was so much fun a couple weeks ago having Subaru help get our garden in!

I Sell Subaru's :)  –  Joshua B

I had just got into selling cars when my mom was getting over cancer. Her husband had packed her stuff thinking she was good as gone! He divorced her and got her an apartment, then stopped taking care of her in all aspects. I managed a night club and was laid off. I had to turn in my truck and only had car sales to turn to. I started with Chevy, but on a visit to see my mom, I saw she had not food and no way to get around. I asked for a transfer and was sent to their Subaru in Winterville, NC store! I fell in love with Subaru I will never sell anything but Subaru's!!!! I love the earth and I love people so this is a natural fit! I can't get one because of my voluntary repo, But as soon as I pay my truck debt off I'm going to drive one :) I am so lucky I found a place like Subaru!!!!!! I am truly blessed!!!

Princess Roo's new wheels  –  Kim P

Hello from Roo aka Princess/ Mommie Kim We recently saw on channel 13 your wonderful donation to all breed rescue. I just rescued Princess Roo from misfits dog rescue local in Colorado Springs, Colorado, where all the animals rescued have special needs it's very sad, they come from terrible situations. Is there anything we could do, St.Paws Thrift Store Raised about. $600.00 for her (my) new legs in process now I get fitted next week on the 27th of April. For more information or any fund raising events that my favorite store St.Paws can help with, we can join and help for misfits dog rescue in Colorado Springs, this with would be a wonderful blessing for Sue at local for all she does to help the ones that could use a boost and my new mom can test drive at Subaru or see Ru'swheels to come, so far we are going to celebrate her new wheels (chair) on Cinco de mayo at St.Paws Thrift. Store in the springs.

Heuberger Subaru Adopted My Class!  –  Cher E

Thanks to Heuberger Subaru's generous contribution to my 7th grade social studies class through the Adopt A Classroom campaign, my students will now have access to an international organization that will unite them with students around the globe. Without this support, we would not be able to participate in this international forum. THANK YOU HEUBERGER SUBARU!

Heuberger Subaru helps us Unleash our Adventure  –  Steve H

The amazing power of nature is something that is hard to describe, but known by all who have taken the time to unwind, unplug and breathe deep the clean crisp air deep in our forests and wild lands. From the amazing psychological benefits, to the physical and social ones natures power to balance and heal is out of this world. Through the amazing support of Heuberger Subaru UpaDowna has be given the much needed support to get more folks outside enjoying the power of adventure in nature. We are bringing thousands of folks outside each year to enjoy hiking, climbing, SUPing, camping, cycling and more thanks in large part to this amazing company. It takes a special type of company that is dedicated so much to their local community to partner to a level of showing support for them financially. The generosity of Heuberger Subaru to include us in a variety of creative ways to help us spread our mission and increase our impact is amazing. Without amazing community oriented partners like Heuberger Subaru it would be so much more difficult for non profits like ours to accomplish our mission and to help make this world a better place!

Catchin' a Ride  –  Katie B

What's the best way to get a homeless pet adopted? Exposure, exposure, exposure! Thanks to the generosity of Heuberger Motors, the homeless pets of the Pikes Peak Region get to travel to their television and radio spots in style in our BarkBack (Outback). Every year, more than 750 pets are promoted on 15 different media outlets, with a 98% success rate of finding a new home after hitting the air waves. Thanks for helping us save so many lives, Subaru!

His name is Bond. James Bond.  –  Katie B

He takes his cat treats shaken, not stirred. And he found his new family thanks to Heuberger Motors and Subaru of America, Inc! James was found in a ditch and could not use his back legs at all. He was brought to us, and our surgery team found a fracture in his hip. We performed a femoral head ostectomy, and then James spent a month as our surgery center mascot while he recovered. Not only did funds from our participation in Subaru Share the Love go toward helping pay for James' surgery, but he was adopted during our Black Fur-Day sale, sponsored by Heuberger Motors! We had a 126 pets adopted over our three-day Black Fur-Day sale, thanks to the generosity of Subaru.

There are sponsors and then there are partners!  –  Vince C

There are sponsors and then there are community partners. Heuberger Subaru is a shining example of a true community partner. Their passion and commitment to the health of our natural spaces has literally changed the trails and parks landscape in Colorado Springs, and help build a lasting community stewardship legacy. Heuberger's investment and support of our Starlight Spectacular community bike ride provides a much needed foundation for the event, which now raises over $50,000 annually for parkland acquisition, preservation of natural habitats, and restoration of regional trails, parkways and open space. Their commitment to our cause drives our conservation programming and provides a stable foundation for our work. With Heuberger's support, we have built a strong coalition of Friends groups for the care of parklands and greenways, acquired key properties that expand our parks footprint, elevated volunteer participation in stewardship projects, and preserved natural lands from development and decay. Together we are creating healthy spaces for a healthy community.