Community Engagement

Subaru owners are an adventurous lot. Between outdoor adventures and racing or car mods, we watch our customers use their cars to take them to interesting places; places we like to be as well. We are always watching to see what customers are doing and make an effort to join them. We also support and encourage our staff to get out in the world to be active and engaged in their own communities. The list of events we support is long and ever-changing but here is a sampling of what we have been up to lately.


UpaDowna's mission is to provide access to outdoor adventures for all through events and programs that empower individuals, create healthier communities, and foster a respect for the environment. We support Upadowna through the Subaru Share The Love charitable giving program which allows buyers of new Subarus to opt for a local or national charity which will receive a sizable donation at no cost to the customer. Additionally, we love Upadowna's mission and support certain events they organize like ROAR (Really Outrageous Adventure Race).

Every year in June during the Arkansas River runoff in Salida, Colorado, a festival occurs called FIBArk or "First In Boating the Arkansas." The festival focuses on whitewater boat races and paddlers from around the nation and world come to compete. We usually sponsor the Hooligan Race which is a definite crowd pleaser.

The Triple Crown of Running (The TCR), is a running series comprised of the following events: Garden of the Gods 10 Mile, Pikes Peak Ascent Half-Marathon, Pikes Peak Ascent Marathon, and Summer Round Up Trail Run. We provide monetary support to help make the events possible and also have a few employees that enjoy competing in the races.

Together with our major partners, AWD Garage and Bristol Brewing we've created a Subaru only car show for Colorado Springs. Growlfest will take place for the first time on September 13th, 2014 and hopefully continue annually. The show is designed to bring together the Subaru community in the area for cool cars and good times. We also give away some pretty amazing prizes so be sure to check it out.

Subaru Adventure Team is a great little community built around Subaru drivers and their outdoor activities. If you are a climber, runner, skier, paddler or connect to most any adventurous outdoor activity, Subaru Adventure Team is for you. They organize trips, give away cool prizes, liberally distribute swag and also showcase the exploits of Subaru owners. Joining is easy. Simply own a Subaru, be interested in the outdoors and have a desire to connect with others.

Click on one of the people below to find out more information.

Heuberger Subaru

1080 Motor City Dr
Directions Colorado Springs, CO 80905

  • Sales: 719-475-1920
  • Service: 719-475-1922
  • Parts: 719-475-1956


; ;